Effects of initial product judgments on subsequent memory-based judgments
Year of publication: |
1986
|
---|---|
Authors: | Kardes, Frank R. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 1, p. 1-11
|
Subject: | Konsumentenverhalten | Consumer behaviour | 1985 |
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