Effects of online advertising format and persuasion knowledge on audience reactions
| Year of publication: |
2012
|
|---|---|
| Authors: | Tutaj, Karolina ; van Reijmersdal, Eva A. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 1 (1.2.), p. 5-19
|