Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Xiaoyan Deng and Barbara E. Kahn
| Year of publication: |
2009
|
|---|---|
| Authors: | Deng, Xiaoyan ; Kahn, Barbara E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 6, p. 725-738
|
| Subject: | Verpackung | Packaging | Markenimage | Brand image | Ladengestaltung | Store design | Wahrnehmung | Perception | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926905