Efficient Consumer Response (ECR) : Erfolg durch Kooperation mit dem Handel
Christian Homburg ; Andreas Grandinger ; Harley Krohmer
| Year of publication: |
1996
|
|---|---|
| Authors: | Homburg, Christian ; Grandinger, Andreas ; Krohmer, Harley |
| Publisher: |
Vallendar |
| Subject: | Handelsmarketing | Retail marketing | Lebensmittelmarkt | Food market | Lieferantenmanagement | Supplier relationship management | Deutschland | Germany |
| Extent: | 22 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000969044