Efficient Consumer Response : Supply Chain Management (SCM), Category Management (CM) und Radiofrequenz-Identifikation (RFID) als neue Strategieansätze
Dirk Seifert
| Year of publication: |
2006 ; 4., erw. Aufl.
|
|---|---|
| Authors: | Seifert, Dirk |
| Publisher: |
München : Hampp |
| Subject: | Efficient Consumer Response | Efficient consumer response | Wettbewerbsstrategie | Competitive strategy | IT-gestützte Logistik | Computer-aided logistics | Category Management | Category management | Erfolgsfaktor | Success factor | Theorie | Theory | Lieferkette | Supply chain | ECR <Management> |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XL, 483 S. graph. Darst. 210 mm x 150 mm |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Lüneburg, Univ., Diss., 2001 |
| Notes: | Literaturverz. S. 409 - 476 |
| ISBN: | 978-3-86618-052-9 ; 3-86618-052-7 |
| Classification: | Marketing ; Nachrichtenübertragung ; Rechnerperipherie, Datenkommunikationshardware ; Beschaffung, Materialwirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003320520