Efficient consumer response : Supply Chain Management (SCM), Category Management (CM) und Collaborative Planning, Forecasting and Replenishment (CPFR) als neue Strategieansätze
Dirk Seifert
| Year of publication: |
2001 ; 2., erw. Aufl.
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|---|---|
| Authors: | Seifert, Dirk |
| Publisher: |
München [u.a.] : Hampp |
| Subject: | ECR <Management> | Erfolgsfaktor |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXV, 433 S. : graph. Darst. |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - München ; Mering : Hampp, ISSN 1430-5429. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Lüneburg, Univ., Diss., 2001 |
| ISBN: | 3-87988-585-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004702436