Effizienz und Effektivität von Marketingkooperationen
Petra Branz
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Branz, Petra |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Marketingmanagement | Marketing management | Unternehmenskooperation | Inter-firm cooperation | Marketing | Erfolgskontrolle |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 104 S. Ill., graph. Darst 210 mm x 148 mm, 188 gr. |
|---|---|
| Series: | Medienmanagement : MM. - Lohmar : Eul, ZDB-ID 2216994-5. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Thesis: | Zugl.: Offenburg, Hochsch., Diplomarbeit, 2008 |
| ISBN: | 978-3-89936-771-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809837