Ein Methodenmix zur Evaluation von Public Relations
Roland Burkart
| Year of publication: |
2007
|
|---|---|
| Authors: | Burkart, Roland |
| Published in: |
Handbuch der Marktforschung. - Wien : Facultas.wuv, ISBN 978-3-7089-0145-9. - 2007, p. 61-68
|
| Subject: | Bank Austria Creditanstalt | Öffentlichkeitsarbeit | Public relations | Bewertung | Evaluation | Werbewirkung | Advertising effects | Sponsoring | Sponsorship | Österreich | Austria |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003536383