Embodied motivated cognition : a theoretical framework for studying dynamic mental processes underlying advertising exposure
Year of publication: |
2012
|
---|---|
Authors: | Bolls, Paul D. ; Wise, Kevin ; Bradley, Samuel D. |
Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 105-119
|
Subject: | Werbung | Advertising | Psychologie | Psychology |
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