Emotional ability and nonverbal communication
Year of publication: |
2014
|
---|---|
Authors: | Kidwell, Blair ; Hasford, Jonathan |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 7, p. 526-538
|
Subject: | Werbung | Advertising | Emotion | Werbewirkung | Advertising effects | Verkaufsverhalten | Sales behaviour |
-
Puccinelli, Nancy M., (2015)
-
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila, (2021)
-
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen, (2016)
- More ...
-
More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan, (2015)
-
Emotional ability training and mindful eating
Kidwell, Blair, (2015)
-
Emotional calibration and salesperson performance
Kidwell, Blair, (2021)
- More ...