A Study on Selection of Most Preferred Brands
Year of publication: |
2017
|
---|---|
Authors: | Gupta, Gaurav |
Other Persons: | Singla, Vikas (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Präferenztheorie | Theory of preferences | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XIII, No. 4, December 2016, pp. 24-33 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Latif, Abdul, (2012)
-
Chocolate brands and preferences of Chinese consumers
Mo, Di, (2016)
-
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi, (2014)
- More ...
-
Emotional branding scale and its role in formation of brand trust
Singla, Vikas, (2019)
-
A study on selection of most preferred brands
Gupta, Gaurav, (2016)
-
Role of service quality and customer satisfaction in predicting customer loyalty
Singla, Vikas, (2013)
- More ...