Emotional stability and switching barriers in the retail banking context
Year of publication: |
2014
|
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Authors: | Al-Hawari, Mohd Ahmad |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 5, p. 469-486
|
Subject: | Customer loyalty | Banks | Emotional stability | Switching barriers | Emotion | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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