An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Silke Boenigk, Bernd Helmig, Manfred Bruhn, Karsten Hadwich und Verena Batt
| Year of publication: |
2012
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|---|---|
| Authors: | Boenigk, Silke ; Helmig, Bernd ; Bruhn, Manfred ; Hadwich, Karsten ; Batt, Verena |
| Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 469-499
|
| Subject: | Event-Marketing | Event marketing | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Nonprofit-Organisation | Nonprofit organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550643