Empirical validation and comparison of models for customer base analysis
Emine Persentili Batislam; Meltem Denizel; Alpay Filiztekin
| Year of publication: |
2007
|
|---|---|
| Authors: | Batislam, Emine Persentili ; Denizel, Meltem ; Filiztekin, Alpay |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 24.2007, 3, p. 201-209
|
| Subject: | Kundenanalyse | Customer analysis | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Wahrscheinlichkeitsrechnung | Probability theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Bd. 25.2008, 3 (Sept.), S. 225-226 + formal response S. 227 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003561994