Employer and employee branding : HR or PR?
Martin R. Edwards
| Year of publication: |
2005
|
|---|---|
| Authors: | Edwards, Martin R. |
| Published in: |
Managing human resources : personnel management in transition. - Malden, Mass. [u.a] : Blackwell, ISBN 1-4051-1851-2. - 2005, p. 266-286
|
| Subject: | Markenführung | Brand management | Arbeitskräfte | Workforce | Personalmarketing | HR marketing | Arbeitsbeziehungen | Employment relations | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003359893