Employer branding and corporate reputation management : a model and some evidence
Year of publication: |
2009
|
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Authors: | Martin, Graeme |
Published in: |
The peak performing organization. - London [u.a.] : Routledge, ISBN 0-415-45170-1. - 2009, p. 252-274
|
Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Personalmanagement | Human Resource Management |
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