How do potential applicants make sense of employer brands?
Manfred Auer, Gabriela Edlinger, Andreas Mölk
| Year of publication: |
2021
|
|---|---|
| Authors: | Auer, Manfred ; Edlinger, Gabriela ; Mölk, Andreas |
| Published in: |
Schmalenbach journal of business research : SBUR. - Wiesbaden : Springer Fachmedien, ISSN 2366-6153, ZDB-ID 2076397-9. - Vol. 73.2021, 1, p. 47-73
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| Subject: | Employer Branding | Sensemaking | Employer image | Employer attractiveness | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Personalmanagement | Human Resource Management | Erwerbstätigkeit | Employment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s41471-021-00107-7 [DOI] hdl:10419/286439 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522875