Enabling social media as a strategic capability for SMEs through organizational ambidexterity
Niramarn Ngammoh, Atthaphon Mumi, Sujinda Popaitoon and Achariya Issarapaibool
| Year of publication: |
2023
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|---|---|
| Authors: | Niramarn Ngammoh ; Atthaphon Mumi ; Sujinda Popaitoon ; Achariya Issarapaibool |
| Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 35.2023, 2, p. 197-217
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| Subject: | dynamic capability | environmental dynamism | Organizational ambidexterity | SMEs | social media strategic capability | KMU | SME | Social Web | Social web | Organisationale Ambidextrie | Ambidextrous organization | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities | Organisatorischer Wandel | Organizational change | Lernende Organisation | Learning organization | Capability-Ansatz | Capability approach |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08276331.2021.1980682 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234760