Social media as a strategic capability for startups and the mediating role of social capital
Year of publication: |
2022
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Authors: | Atthaphon Mumi |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 23.2022, 2, p. 302-312
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Subject: | startup | performance | social media strategic capability | social media | social capital | entrepreneurship | Sozialkapital | Social capital | Social Web | Social web | Unternehmensgründung | Business start-up | Strategisches Management | Strategic management | Soziales Netzwerk | Social network | Unternehmenserfolg | Firm performance |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.16954 [DOI] |
Classification: | L1 - Market Structure, Firm Strategy, and Market Performance ; L25 - Firm Size and Performance ; L26 - Entrepreneurship |
Source: | ECONIS - Online Catalogue of the ZBW |
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