Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity

Hans Ruediger Kaufmann, Agapi Manarioti

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--

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Year of publication:	2017
Authors:	Kaufmann, Hans Rüdiger ; Manarioti, Agapi
Publisher:	Hershey, PA : IGI Global
Subject:	Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration

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Extent:	Online-Ressource(PDFs (ix, 222 pages))
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 200-219) and index Restricted to subscribers or individual electronic text purchasers
ISBN:	978-1-68318-017-3 ; 978-1-68318-012-8 ; 1-68318-012-7
Other identifiers:	10.4018/978-1-68318-012-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393611