Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector
Year of publication: |
2010
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Authors: | Chomvilailuk, Rojanasak ; Butcher, Ken |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 3, p. 397-418
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Bank | Thailand |
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