Enhancing business relationship quality through cultural sensitization
Trang T. M. Nguyen; Tho D. Nguyen
| Year of publication: |
2014
|
|---|---|
| Authors: | Nguyen, Trang T. M. ; Nguyen, Tho D. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 1, p. 70-87
|
| Subject: | export performance | exporter cultural sensitivity | exporter ethnocentrism | relationship quality | Vietnam | Export | Viet Nam | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010357245