From internal marketing to customer- perceived relationship quality : evidence of Vietnamese banking firms
Year of publication: |
2020
|
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Authors: | Park, Jong Hee ; Thi Bich Hanh Tran |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 31.2020, 7/8, p. 777-799
|
Subject: | customer-oriented selling behaviour | internal marketing | relational selling behaviour | relationship quality | service climate | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Internationales Marketing | International marketing | Vietnam | Viet Nam | Verkauf | Selling |
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