Restaurant brand pages on Facebook
Year of publication: |
2015
|
---|---|
Authors: | Kang, Juhee ; Tang, Liang (Rebecca) ; Fiore, Ann Marie |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 27.2015, 7, p. 1662-1684
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand trust | Brand commitment | Facebook page | Monetary sales promotion | Restaurant |
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