Entering emerging markets : Motorola's Blueprint for going global

Guenter Schoenborn

The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity

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Year of publication:	2006 ; 2., rev. ed.
Authors:	Schoenborn, Guenter
Publisher:	Berlin : Springer
Subject:	Motorola Inc. <Chicago-Schaumburg, Ill.> \| Internationaler Markteintritt \| International market entry \| Globalisierung \| Globalization \| Multinationales Unternehmen \| Transnational corporation \| Amerikanisch \| American \| Internationaler Markt \| International market \| Schwellenländer \| Emerging economies \| Motorola Inc. <Phoenix, Ariz.> \| Internationales Management \| Markterschließung \| Emerging Market
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov]

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Extent:	XVII, 188 S. Ill., graph. Darst. 235 mm x 155 mm
Type of publication:	Book / Working Paper
Language:	English
ISBN:	3-540-31745-7 ; 978-3-540-31745-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003263447