Entering Emerging Markets : Motorola’s Blueprint for Going Global

by Guenter Schoenborn

The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity

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Year of publication:	2006 ; Second Revised Edition
Other Persons:	Schoenborn, Guenter (contributor)
Publisher:	Berlin, Heidelberg : Springer Berlin · Heidelberg
Subject:	Motorola Inc. <Chicago-Schaumburg, Ill.> \| Internationaler Markteintritt \| International market entry \| Globalisierung \| Globalization \| Multinationales Unternehmen \| Transnational corporation \| Amerikanisch \| American \| Internationaler Markt \| International market \| Schwellenländer \| Emerging economies \| Motorola Inc. <Phoenix, Ariz.> \| Internationales Management \| Markterschließung \| Emerging Market
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XVII, 188 p. 18 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader Regions in Transition; The 21st Century Has Entered the Door; An Unprecedented Market Scenario; The Exploration and Pre-Startup Phase; The Startup Phase; The Consolidation Phase; The Maintenance and Expansion Phase; Added Value of Market Entry Strategies; Field Experiences in Virgin Markets; The Crucial Role of Corporate Functions; A New Challenge for Human Resources; Looking Backward and Looking Forward; Different Regions - One Mission; The Price for Freedom and Prosperity
ISBN:	978-3-540-31746-3 ; 978-3-540-31745-6
Other identifiers:	10.1007/3-540-31746-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520532