Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
Year of publication: |
2020
|
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Other Persons: | Kowalik, Izabela (ed.) |
Publisher: |
2020: New York, NY : Routledge |
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Globalisierung | Globalization |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xi, 195 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-45639-9 ; 978-1-003-03426-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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