Managerial and organizational determinants of entrepreneurial marketing in a global context
Year of publication: |
2020
|
---|---|
Authors: | Baranowska-Prokop, Ewa ; Duliniec, Elżbieta |
Published in: |
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes. - New York, NY : Routledge, ISBN 978-0-367-45639-9. - 2020, p. 54-80
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Unternehmer | Entrepreneurs | Globalisierung | Globalization |
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