Kundenmanagement
Hrsg. Oliver Götz; Ove Jensen; Manfred Krafft
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Götz, Oliver (ed.) ; Jensen, Ove (contributor) ; Krafft, Manfred (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Entscheidung unter Unsicherheit | Decision under uncertainty | Beschwerdemanagement | Complaint management | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
4 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 94 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | Zeitschrift für Betriebswirtschaft / Special issue : ZfB. - Wiesbaden : Springer Gabler, ZDB-ID 2195229-2. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Notes: | Mit Abstract in engl. Sprache Beitr. in dt. und engl. Sprache |
| ISBN: | 3-8349-1996-9 ; 978-3-8349-1996-0 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009008795