Environmental sustainability : a hygiene factor when branding a nation?
Year of publication: |
2013
|
---|---|
Authors: | Garbowksy, Daniela ; Rahman, Mizan |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 3, p. 233-239
|
Subject: | Nation branding | Environmental sustainability | Dual factor theory | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Theorie | Theory | Nachhaltigkeit | Sustainability |
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