Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less
Joe Pulizzi
| Year of publication: |
[2014]
|
|---|---|
| Authors: | Pulizzi, Joe |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill Education |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Zielgruppe | Target group | Content Management | Content management | Internet | Social Media | Soziale Software | Kundenanalyse | Marktbearbeitung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 331 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-07-181989-4 ; 978-0-07-181989-3 ; 0-07-181991-6 ; 978-0-07-181991-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204030