Equity-based customer loyalty mode for the upscale hotels : alternative models for leisure and business travels
Year of publication: |
2015
|
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Authors: | Liu, Chyong-Ru ; Wu, Tsung-Chiung ; Yeh, Pi-Hua ; Chen, Shan-Pei |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 16.2015, p. 139-147
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Subject: | Customer loyalty | Upscale hotel | Leisure travel | Business travel | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Geschäftsreisen | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Freizeit | Leisure | Tourismus | Tourism | Freizeitwirtschaft | Leisure industries |
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