Equity Marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Year of publication: |
2001
|
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Authors: | Bayón, Tomás ; Gutsche, Jens ; Bauer, Hans H. |
Publisher: |
Bruchsal |
Subject: | Marketing | Kundenwert | Wertorientierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 30 Bl. : graph. Darst. |
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Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal, ISSN 1613-6691. - Vol. 1 |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Marketing |
Source: |
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