Erfolgreiches Marketing mit Marketingcontrolling : eine empirische Untersuchung
Michael Deutschendorf
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Deutschendorf, Michael |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Marketing | Controlling | Management control | Marketingmanagement | Marketing management | Arbeitsorganisation | Work organization | Kooperation | Cooperation | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 244 S. graph. Darst. 21 cm, 376 gr. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Oestrich-Winkel, EBS Univ. für Wirtschaft und Recht - Business School, Diss., 2005 |
| ISBN: | 978-3-89936-446-0 ; 3-89936-446-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003326432