Erfolgsfaktor Reputation : Steuerung eines immateriellen Werttreibers
Year of publication: |
2010
|
---|---|
Authors: | Schwaiger, Manfred ; Raithel, Sascha ; Scharf, Sebastian M. ; Rinkenburger, Richard |
Published in: |
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung. - München : Beck, ISSN 0935-0381, ZDB-ID 649545-X. - Vol. 22.2010, 2, p. 89-95
|
Subject: | Firmenimage | Corporate reputation | Immaterielle Güter | Intangible goods | Performance-Messung | Performance measurement |
-
Measuring the impact of corporate reputation on stakeholder behavior
Schwaiger, Manfred, (2011)
-
Managing corporate Reputation : a perspective on the Spanish market
Casado, Ana Maria, (2014)
-
Relationship between corporate image and corporate reputation in Polish banking sector
Szwajca, Danuta, (2018)
- More ...
-
Measuring the impact of corporate reputation on stakeholder behavior
Schwaiger, Manfred, (2011)
-
Erfolgsfaktor Reputation: Steuerung eines immateriellen Werttreibers
Schwaiger, Manfred, (2010)
-
Marketingerfolg richtig messen : optimale Kennzahlensysteme
Raithel, Sascha, (2008)
- More ...