Measuring the impact of corporate reputation on stakeholder behavior
Year of publication: |
2011
|
---|---|
Authors: | Schwaiger, Manfred ; Raithel, Sascha ; Rinkenburger, Richard ; Schloderer, Matthias |
Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 61-86
|
Subject: | Firmenimage | Corporate reputation | Immaterielle Güter | Intangible goods | Stakeholder | Performance-Messung | Performance measurement |
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