Erfolgsgeheimnis Ost : Survival-Strategien der besten Marken - und was Manager daraus lernen können
Arnd Zschiesche; Oliver Errichiello
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Zschiesche, Arnd ; Errichiello, Oliver Carlo |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Ostdeutschland | East Germany | Deutschland <DDR> | Produktimage | Markentreue |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 201 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 199 - 200 |
| ISBN: | 978-3-8349-1615-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846498