The role of affective brand commitment on sales effort
Frank Q. Fu, Michael T. Elliott, Haim Mano, and Chris Galloway
| Year of publication: |
2017
|
|---|---|
| Authors: | Fu, Frank Q. ; Elliott, Michael T. ; Mano, Haim ; Galloway, Chris |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 3, p. 257-273
|
| Subject: | Verkaufspersonal | Salespeople | Verkaufsverhalten | Sales behaviour | Arbeitsleistung | Job performance | Markenartikel | Brand | Mitarbeiterbindung | Employee retention | Pflanzenschutz | Plant protection | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1311215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738267