Erlebniskauf : Konsum als Ereignis, Business als Bühne, Arbeit als Theater
Alternative title: | The experience economy <dt.> |
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Year of publication: |
2000
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Authors: | Pine, B. Joseph ; Gilmore, James H. |
Publisher: |
München : Econ |
Subject: | Erlebnismarketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Freizeitökonomie : Marketing von Erlebniswelten
Opaschowski, Horst W., (1993)
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Integriertes Eventmarketing : vom Marketing-Erleben zum Erlebnismarketing
Kinnebrock, Wolfgang, (1993)
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph, (1999)
- More ...
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Authenticity : what consumers really want
Gilmore, James H., (2007)
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph, (1999)
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The eight principles of strategic authenticity
Pine, B. Joseph, (2008)
- More ...