Ermenegildo Zegna : when family values guide global expansion in the luxury industry
Year of publication: |
[2016]
|
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Authors: | Cedrola, Elena ; Silchenke, Ksenia |
Published in: |
Fashion brand internationalization : opportunities and challenges. - New York : Palgrave Macmillan, ISBN 978-1-137-52336-5. - 2016, p. 31-64
|
Subject: | Gruppo Ermenegildo Zegna | Markenführung | Brand management | Globalisierung | Globalization | Bekleidungsindustrie | Clothing industry | Luxusgüter | Luxury goods | Italien | Italy |
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