2nd AMA ESOMAR Conference From Advertising to Communication Research : (how research can help companies and other organisation to communicate effectively both internally and to the outside world) ; Paris (France), 29. March - 1. April, 1981
Alternative title: | From advertising to communication research Second AMA ESOMAR Conference From Advertising to Communication Research |
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Year of publication: |
1981
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Institutions: | Conference From Advertising to Communication Research <2, 1981, Paris> ; American Marketing Association (contributor) |
Publisher: |
Amsterdam : European Soc. for Opinion and Marketing Research |
Subject: | Kommunikation | Unternehmen | Kongress | Paris <1981> |
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