Essays on multi-item promotions
vorgelegt von Sonja Spürkmann
| Year of publication: |
2010
|
|---|---|
| Authors: | Spürkmann, Sonja |
| Subject: | Marketingmanagement | Marketing management | Rabatt | Rebate | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 104 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Köln, Univ., Diss., 2010 |
| Notes: | Besteht aus Sonderabdrucken aus verschiedenen Publikationen Enth. 3 versch. Aufsätze |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661960