Integrated marketing communications
Don E. Schultz ; Stanley F. Tannenbaum ; Robert F. Lauterborn
| Year of publication: |
1993
|
|---|---|
| Authors: | Schultz, Don E. ; Tannenbaum, Stanley I. ; Lauterborn, Robert F. |
| Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books |
| Subject: | Marketinginformationssystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 218 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3363-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004159222