Essentials of global marketing
Svend Hollensen
| Year of publication: |
2008
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 494 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Shortened version of: Global marketing. 4th ed. 2007 |
| ISBN: | 978-0-273-71784-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913294