Essentials of global marketing
Svend Hollensen
| Year of publication: |
2012 ; 2. Aufl.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Pearson |
| Subject: | Internationales Marketing | International marketing | Export |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXV, 524 S. Ill., graph. Darst., Kt. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Lehrbuch ; Fallstudie ; Case study ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-273-75654-5 ; 0-273-75654-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481834