Essentials of marketing
E. Jerome MacCarthy with the ass. of Andrew A. Brogowicz
| Year of publication: |
1982 ; Rev. ed.
|
|---|---|
| Authors: | MacCarthy, E. Jerome |
| Other Persons: | Brogowicz, Andrew A. (contributor) |
| Publisher: |
Homewood,Ill. : Irwin |
| Subject: | Absatz | Hand- und Lerhrbücher, Nachschlagewerke | Marketing | Marketingmanagement | Marketing management |
| Extent: | XVII, 540 S. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-02648-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003503954