Estimating store brand shelf space : a new framework using neural networks and partial least squares
Mónica Gómez and Shintaro Okazaki
| Year of publication: |
2009
|
|---|---|
| Authors: | Gómez-Suárez, Mónica ; Okazaki, Shintaro |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 2, p. 243-266
|
| Subject: | Einzelhandel | Retail trade | Markenartikel | Brand | Ladengestaltung | Store design | Neuronale Netze | Neural networks | Kleinste-Quadrate-Methode | Least squares method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820515