Etablierte Marken sind nicht immun
Year of publication: |
April 2017
|
---|---|
Authors: | McGrath, Rita Gunther |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 39.2017, 4, p. 31-35
|
Subject: | Markenführung | Brand management | Kaufentscheidung | Purchase decision |
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