Ethic is good business: the impact of ethics on the value profit chain
Year of publication: |
2004
|
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Authors: | McMurrian, Robert C. ; Rustogi, Hemant |
Published in: |
Competitiveness und Ethik : mit 12 Tabellen. - Berlin : Springer, ISBN 3-540-20675-2. - 2004, p. 165-175
|
Subject: | Unternehmensethik | Business ethics | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
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