Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Year of publication: |
2011
|
---|---|
Authors: | Watson, Stevie ; Dejong, Penelope F. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 4, p. 396-406
|
Subject: | Printwerbung | Print advertising | Bildverarbeitung | Image processing | Manipulation | Verkaufsförderung | Sales promotion | Ethnische Diskriminierung | Ethnic discrimination |
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